To celebrate the 100-year anniversary of the world’s most iconic bottle, and connect it to the younger generation of Coke
drinkers in the Middle East, we created the Arabi-Contour. A series of posters that connect Coca-Cola to the language
and culture of the youth by taking well-known Arabic sayings and giving them a modern-day, typohgraphic twist. Using the style
of Arabic keyboard-born acronyms where single letters replace words, the expressions made a hundred year old icon young again.

3o2bal Alf
3eshret El 3omr
Meme Addak
Seen Nothing Yet.

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